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David Merrick's "Subways" Hoax
Remembering Arthur Laurents
Miss Marmelstein, Miss Marmelstein
On Location: The Shubert Theatre
Remembering Theoni V. Aldredge

 

50th Anniversary for "I Can Get It For You Wholesale"

News/2012

 

While the big celebration this year will commemorate Barbra Streisand's 50th anniversary as a recording artist, let's save some confetti for an equally important milestone: Barbra's 50th anniversary as a breakout Broadway star.

 

 

Barbra Conquers Broadway

March 22, 2012
Fifty years ago today, Barbra Streisand opened on Broadway for the very first time. The date was March 22, 1962 and the show was "I Can Get It For You Wholesale." It was, without a doubt, one of the most important events of Barbra's career.

"Wholesale" played at the Shubert before moving to the Broadway Theatre toward the end of its run of 300 performances. The show closed on December 8, 1962.

The show as a whole was not a critical success, but the supporting role that Barbra portrayed received raves. Barbra's Miss Marmelstein earned her a New York Drama Critics Award and a Tony nomination (the show's only one). Most agree that Barbra's presence in "Wholesale" was the singular reason the show lasted as long as it did on Broadway.

To this day, Barbra fondly remembers her opening night in "Wholesale." During her 2003 interview at The Actors Studio, Barbra took pride in telling James Lipton how Leonard Bernstein stood and led a three minute ovation at the conclusion of her "Miss Marmelstein" number.

Today, we also stand and applaud Barbra on this most noteworthy of anniversaries.
 


   
Arthur Laurents and Barbra Streisand
 
 

What director Arthur Laurents was initially looking for in the character of Miss Marmelstein was not exactly what Barbra Streisand showed him at her first audition. Laurents conceived Marmelstein as a middle aged spinster, perhaps someone who had spent a lifetime of dreary toil in the garment trade.

Barbra, at 19 years of age, represented anything but a spinster type. In his memoir called "Original Story" Laurents wrote,

"Eight bars into her first song, I knew she had to be in the show. She began with a comedy number from an Off-Broadway review she'd been in, then 'Sleepin' Bee' followed by 'Soon It's Gonna Rain.' I would have had her sing every song she knew just to sit back and revel in the glory of that voice."


Arthur Laurents (left) with Barbra and the cast

When Barbra Streisand tried out for the part, Laurents immediately reconceived the character, tailored to what Barbra could bring to the role. It was an unprecedented move, but a move that would be well rewarded. Barbra was a sensation as Miss Marmelstein, bringing down the house each night with her big number.

Without Barbra Streisand, it's a certainty that "I Can Get It For You Wholesale" would not be remembered today.
 

 
Playbill's Opening Night Coverage

 
Barbra and Phyllis Newman: Friendly Rivals

July 28, 2012
Barbra's 1962 Tony nomination for playing Miss Marmelstein in "I Can Get It For You Wholesale" put her in direct competition with Phyllis Newman, up for her supporting role as the towel-clad, beauty contest winner Martha Vail in "Subways Are for Sleeping."


Head to Head: Newman as Martha Vail & Streisand as Miss Marmelstein

The lead stars of "Subways Are for Sleeping" were Sydney Chaplin and Carol Lawrence. Jule Styne wrote the music, and Comden & Greeen, the lyrics. The show was directed and choreographed by Michael Kidd.

As a supporting player, Newman was featured in just two musical numbers: a solo turn ("I Was A Shoo-In") and a duet with her on-stage husband, Orson Bean ("Strange Duet"). Both performances were well received.

Overall, however, the show garnered mostly negative reviews. The uncomfortable-for-1962 subject of homelessness, and surprisingly lackluster performances by Chaplin and Lawrence were often cited.

Review from
Billboard, Jan. 6, 1962
:

Newman and Bean's supporting performances, like Streisand's in "Wholesale" were the show's saving graces. Newman, Bean (and choreographer Kidd) received the show's only Tony nominations. Newman was her show's sole winner when the awards were handed out on April 29, 1962.

Despite losing the award to her "Subways" competitor, Barbra Streisand has remained friends with Phyllis Newman through the years.

Phyllis is clearly a Streisand fan.

In 2000, Phyllis attended Timeless at Madison Square Garden in New York and received an on-stage welcome from Barbra. It couldn't have been more cordial.

Phyllis was also one of the lucky 128 patrons invited to attend Barbra's intimate performance at New York's Village Vanguard in 2009.

And Phyllis proudly displays this lovely mid-sixties photo on her web site.

Newman has been a mainstay of the New York stage for decades, often appearing in productions involving her late husband, lyricist and writer, Adolph Green. She even worked with 'Wholesale" director Arthur Laurents in the 1979 musical, "The Madwoman of Central Park West." Laurents directed the show and co-wrote the book with Newman.
 


Photo: phyllisnewman.com

In addition to her Tony win for "Subways," Newman was nominated in 1987 for her supporting role in Neil Simon's "Broadway Bound."

In 2009, the Tonys honored her with the first ever Isabelle Stevenson award for founding The Phyllis Newman Women's Health Initiative of The Actors' Fund of America.

 
Crossing Paths

July 28, 2012
The 1962 Tonys were handed out at New York's Waldorf Astoria hotel on April 29. Barbra was in attendance that evening and probably brushed elbows, unknowingly, with several of the people who would go on to influence her career.

 

Notable 1962 Tony Nominees

Nominee

Category

Winner

Joe Layton (2 nominations) Director (Musical)
"No Strings"
Abe Burrows
"How to Succeed in Business...."
Choreographer
"No Strings"
Tie:      Joe Layton "No Strings"
Agnes DeMille "Kwamina"

Joe Layton choreographed the production numbers for "My Name Is Barbra" (1965)

Michael Kidd Choreographer
"Subways Are for Sleeping"
Tie:      Joe Layton "No Strings"
Agnes DeMille "Kwamina"

Michael Kidd choreographed Barbra in "Hello, Dolly!" (1969)

Peter Matz Musical Conductor
"No Strings"
Elliot Lawrence
"How to Succeed in Business..."

Peter Matz arranged for Barbra's first album (1963)

Orson Bean Featured Actor (Musical)
"Subways Are for Sleeping"
Charles Nelson Reilly
"How to Succeed in Business..."

Barbra made her national TV debut with Orson Bean on "The Jack Paar Show (1961)

Jerry Herman Score
"Milk and Honey"
Richard Rodgers
"No Strings"

Barbra sang Jerry Herman's music and lyrics in "Hello, Dolly!" (1969)

Walter Matthau Featured Actor (Play)
"A Shot in the Dark"
Walter Matthau
"A Shot in the Dark"

Walter Matthau co-starred opposite Barbra in "Hello, Dolly!" (1969)

Molly Picon Best Actress (Musical)
"Milk and Honey"
Diahann Carroll
"No Strings"

Molly Picon co-starred with Barbra in "For Pete's Sake" (1974)